For the past two years, Chopard has been supporting the WWF in various ways, and particularly through the Tigers Alive initiative in order to lend its help to one of the world’s most endangered species. As part of this ongoing partnership, it has chosen to sponsor the Panda Ball, an annual event that encourages new commitments to taking on the major environmental challenges facing humankind and which aims to raise funds on behalf of such endeavours. This year’s edition of the Panda Ball was held in the Batiment des Forces Motrices in Geneva, in the presence of TT.SS.HH. the Prince and Princess of Monaco. Princess Charlene had chosen to wear Chopard earrings for the occasion. An auction conducted by Simon de Pury raised the sum of 353,000 Swiss francs, which will be allocated to various WWF conservation projects around the world.