What are the foreseen trends and directions with watches in 2012? Any particular trends that your brand will showcase?
In the last 2-3 years, there was a return to classic, to a more discrete, refined and authentic watch-making. All these values are in the DNA of Greubel Forsey. In all our creations, there is a great attention to the reliability of our movements, to the refined and original aesthetics, to the excellence in finishing, to the quest for perfection.
About reliability, we are proud of the first prize won at the International Chronometry Competition held at Museum of Horology in Le Locle (Switzerland) with our Double Tourbillon 30° Technique last October. This watch scored 915 points from a possible 1,000 and took the first place both in the tourbillon category and the overall competition. This prize is an independent validation of our inventions.
What are your ‘star’ novelties for the SIHH?
One of our novelties is the GMT, which we started unveiling in November. It’s the first timepiece by Greubel Forsey with a new complication: the GMT function, featuring a 24 second tourbillon, one of our identifying codes. It is distinguished by an eye-catching rotating globe offering an intuitive view of the time all over the world. It displays also winter and summer time in 24 cities on a disc and provides 72 hours power reserve. We have also other interesting novelties but you will discover them at the opening of the SIHH.
When would we expect the SIHH novelties to be available at boutiques and POS in the Middle East?
We need a long time to produce components in house; to decorate the smallest pieces inside and outside of the watch; and to assemble the movements to test and validate them before delivering the pieces. So our novelties could be delivered to the points of sale between May and August with the exception of the GMT which will be at disposal between January and February.
Which of your watch models are the most popular in the Middle East? And Why?
We are specialized in complicated timepieces with innovative tourbillons, especially developed for wristwatches with the aim to improve the timekeeping precision. From the Double Tourbillon 30°, to the Tourbillon 24 Seconds, to the Double Tourbillon 30° Technique, to the Invention Pieces limited collections till the Quadruple, we have always found passionate collectors in your country who appreciate the exclusivity and the quality, the reliability and the excellent finishing of our watches.
What challenges are you facing as a watchmaker under the current economic circumstances?
Greubel Forsey, as a watch manufacture, has the privilege to be driven by Robert Greubel and Stephen Forsey, the two very talented watch makers. The deeper knowledge they have of the tradition of the art of watch making is an important source of inspiration to push further and to innovate both in the mechanics and in the aesthetics. They will continue to work in order to develop new innovative calibres as well as to offer us a more contemporary way of displaying the time, where art and functionality come together perfectly.