During the 64th Annual Cannes Film Festival, supermodel Naomi Campbell took over the historic Forville Market for her Fashion For Relief spectacular. The event raised thousands to benefit the Japanese Red Cross' efforts to help those affected by the tsunami and earthquake that hit Japan. Also on the catwalk was Montegrappa's shareholder and member of the board for PR and Communication, Formula 1 legend Jean Alesi. Jean was invited in his capacity as Lotus brand ambassador. A Lotus Evora with a special livery dedicated to Japan was auctioned and sold to a Russian bidder for over € 150,000, with the proceeds going for charity in support of the people hit by the tsunami.