On 22 March 2012, in the presence of boxing legends Lennox Lewis and Julio Cesar Chavez with Jean-Claude Biver, Chairman of Hublot and WBC CEO Jose Sulaiman, the Swiss luxury watch company rang the bell by announcing the beginning of a legendary relationship with the World Boxing Council, the governing body of the global sport. This synergy has resulted in the creation of 12, unique one-of-a-kind pieces, each of which commemorates one of the greatest boxers to grace the ring including legends, Lennox Lewis, Julio Cesar Chavez, Mike Tyson, Sugar Ray Leonard, George Foreman, Marvalous Marvin Hagler, Tommy Harns, Roberto Duran, Oscar de la Hoya, Evander Holyfield, Jeff Fenech, and Larry Holmes to be auctioned for WBC charity in Vegas this September. The winners bids will receive their watch from the fighter himself. All proceeds will go to support the charitable initiatives of the World Boxing Council.