Cameron Diaz interview on her new partnership with Avant-Garde Swiss watchmaker TAG Heuer and the new Link Lady timepieces
Cameron, what made you decide to become a TAG Heuer Ambassador?
Cameron Diaz: I have been a fan of the TAG Heuer brand for many years. When they showed me the design for the Link Lady, I thought it was the perfect evolution of timeless watchmaking and iconic designs, all reinterpreted with glamour and elegance for a modern woman.
It is rare for you to enter an endorsement agreement of this kind. How did you choose TAG Heuer?
Cameron Diaz: Throughout my career, I have been very selective about aligning myself with brands. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I’m honored to be associated with such an iconic and forward-thinking brand.
What do you look for in a timepiece?
Cameron Diaz: A watch says a lot about the person who wears it. I think the Link Lady is for the confident, elegant, modern woman who sees her watch as a piece of her favorite jewelry.
What is your definition of Luxury?
Cameron Diaz: Luxury is anything that makes you feel good. To me, luxury is about quality, not extravagance.
Luxury you cannot live without?
Cameron Diaz: The luxury of time. When I am not working, I love the feeling of not rushing around.
Why is Women Empowerment so important to you? Why did you decide that this partnership with TAG Heuer should benefit UN Women?
Cameron Diaz: It means a lot to me that TAG Heuer shares my desire to bring attention to wonderful organizations like UN Women. I feel a responsibility to support women who are not free to pursue even the most basic goals, just because of their gender.
What do you think of TAG Heuer’s New Link Lady?
Cameron Diaz: The design of the Link Lady is different from the motor racing-inspired pieces that are so closely associated with the TAG brand. Yet, it is true to the soul of the brand, with the iconic S-shaped link of the bracelet. It is so elegant and comfortable. I love it.
Watches are sometimes more masculine. What makes the Link Lady more feminine to you? Why does it appeal to women?
Cameron Diaz: The Link Lady is more than just a smaller version of a man’s watch. It is true to the TAG Heuer line, but distinctly feminine at the same time. There are as many variations on the women’s watches as there are types of women. I consider mine one of my favorite pieces of jewelry, much more than just a timepiece. My Link Lady is at home on the red carpet as in my day-to-day life.
This collection of Watches is completely new for TAG Heuer . How does it feel to be part of launching this new line?
Cameron Diaz: It is exciting to me to be a part of TAG’s continuing evolution from a very masculine image to embracing the concept of more feminine, glamorous timepieces. The Link Lady captures the spirit of the modern woman, much like the traditional TAG designs embody the adventurous man.
What do you like about this collection?
Cameron Diaz: I love watches, but it’s always been difficult for me to find one I want to wear all the time. What I love about TAG Heuer’s Link series is that it is more than a watch. It’s a piece of jewelry.
How would you describe your personal style? Is it sporty, stylish, avant-garde or more elegant?
Cameron Diaz: I’m usually dressed down in my off time, but whether I’m casual or dressed up, I have to feel comfortable and confident in whatever I ‘m wearing
How do you decide on what accessories to wear?
Cameron Diaz: Less is definitely more for me. I feel that accessories should complement what you are wearing and not overpower the outfit. That is what I love about the Link Lady, it is elegant and understated.
As you know, Leonardo DiCaprio’s partnership with TAG Heuer is raising funds for environmental organizations. Now your endorsement is supporting UN Women. What do you think about TAG Heuer’s social responsibility?
Cameron Diaz: I appreciate TAG Heuer’s social responsibility and it was an important factor in my decision to align myself with them for this campaign. It is very important that companies and individuals strive to make our world a better place and I’m happy to be involved with a company that understands that.
What has been your biggest challenge in life and what will be your next one?
Cameron Diaz: I don’t think about challenges, I consider them opportunities to learn and grow. I consider having the career I have a great gift and I try to never lose sight of how fortunate I am to be able to do what I do. I look forward to finding new and different ways to express myself creatively and to share what I’ve learned with others.
What is your life philosophy?
Cameron Diaz: Always be grateful