G-SHOCK Celebrates 35th anniversary in New York

04 Dec, 2017
G-SHOCK kicked off its yearlong 35th anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh, and headliners, A$AP Mob at The Theater at Madison Square Garden in New York City. The celebratory event offered G-SHOCK executives and friends the opportunity to honor the brand’s legacy, recapping 35 years of innovation, and sharing exciting future plans.

The evening began with David Johnson, Vice President of the Timepiece Division for Casio America, leading a press conference that featured G-SHOCK executives speaking to an audience of over 1,300 attendees regarding the evolution of the brand. President of Casio Computer, Mr. Kazuo Kashio offered a retrospective of Casio’s rich legacy, while Founding Father of G-SHOCK, Mr. Kikuo Ibe unveiled the first-ever, sapphire crystal G-SHOCK  – a prototype model fusing the most fragile material with G-SHOCK’s hallmark toughness. Also revealed at the celebratory event was the newest timepiece from the namesake Master of G line, a solar GPS navigation Rangeman. Equipped with GPS capability, triple sensor and low-temperature resistance, this new solar powered model connects to the G-SHOCK app to allow 3D log mapping to route the wearer’s every adventure.