Maison Boucheron reveals its new campaign for the Middle East ‘LEGACIES’

Boucheron has presented its new campaign, «Legacies», broadcasted from September 21 to November 5. It puts the spotlight on three women who share the values of empathy and generosity that are dear to the Maison: Nour Arida, Jessica Kahawaty and Saira Arshad. Each of them speaks of the values passed on to them, which have enabled them to shape their own style. Style and values that, in turn, they endeavor to pass on. This message echoes the vision of Maison Boucheron, where every creation in the last 160 years has aimed to help women reveal their uniqueness.