Breitling marks 140 years of firsts by opening its first-ever pop-up museum in Zurich

Breitling marks its 140th anniversary as an innovative and globally influential luxury brand by opening its first-ever pop-up museum in central Zurich. The museum, titled Breitling Then & Now, is located in the heart of the city at Rennweg 14–16, down the street from its boutique at Bahnhofstrasse 70. The interactive Then & Now pop-up museum focuses on Breitling’s considerable history as the brand celebrates 140 years of firsts. Long-time brand ambassador, Swiss explorer, and climate advocate Bertrand Piccard and Gregory Breitling, son of Willy Breitling, the last member of the Breitling family to head the company, were present for the official opening in Zurich on August 28.