Breitling Middle East has announced the opening of its Riyadh Front Boutique, located at Roshn Front, making it the fifth Breitling boutique in the Kingdom of Saudi Arabia. Reflecting the brand’s signature industrial-loft concept, the 168m² boutique is the latest retail space to designed to incorporate the brand’s long impressive heritage with a relaxed and inclusive retail experience. Guests can also experience the region’s first-ever outdoor terrace lounge, a 72m² extension of the boutique, which offers a relaxing, by-the-beach vibe to lounge and enjoy refreshments. Breitling’s modern-retro design values are brought to life through vintage decor and artwork, streamlined with contemporary design elements.