Fifty One East | Tales of Wonder

Fifty One East is delighted to participate in the Doha Jewellery & Watches Exhibition (DJWE) 2025, a celebration of the world's finest jewellery and watches. This prestigious event underscores Fifty One East’s long-standing partnership with the DJWE, reflecting a shared commitment to timeless craftsmanship, innovation, and luxury.

This year, Fifty One East invites its discerning clientele to explore “Tales of Wonder” through the exclusive displays of world-renowned brands such as Rolex, CHANEL, Boucheron, and TUDOR, all unveiling their latest creations in dedicated wings. The event also showcases a curated selection of contemporary brands, including Annamaria Cammilli, Azza Fahmy Jewellery, David Yurman, Falamank by Tarfa Itani, Genesia, J by JOELLE, L’Âme by Fifty One East, Pandora, The Little Frog, WOLF, and Yvan Tufenkjian.

Rolex will present its latest creations from Geneva’s Watches & Wonders 2024. Offering unique harmonies of materials, colours and textures, the 2024 watches such as the Oyster Perpetual Day-Date and the Oyster Perpetual Sky-Dweller illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail.

Bringing a unique perspective to the DJWE, CHANEL invites visitors to retrace the history of its most cherished icons—drawing inspiration from Mademoiselle’s private life, its renowned Fine Jewellery collections, such as COCO CRUSH, Collection N°5 and Plume de CHANEL, and the latest High-End watches from iconic collections such as J12 and Première.

Visitors to Maison Boucheron will discover breathtaking creations, including the Quatre Radiant Edition necklace, a dazzling piece commemorating the collection’s 20th anniversary, as well as High Jewelry highlights from the Plume de Paon and Histoire de Style collections such as “Signature” and “New Maharajahs”. The brand will also reveal exceptional timepieces from its Ajourée and Épure d’Art collections.

TUDOR, renowned for its technical excellence, will showcase its latest models from Geneva’s Watches & Wonders 2024, including the new Black Bay with a 41 mm steel case, and other launches from the past year such as the Pelagos FXD ‘Cycling Edition’ with a 43 mm black carbon composite case, all set in a strikingly designed space.

Fifty One East warmly welcomes you to its pavilion at DJWE 2025 to discover the artistry, craftsmanship, and wonder that define this extraordinary gathering.

Under Fifty One East Pavilion