Chopard and Mille Miglia 2018, Celebrating 30 years of passion

24 May, 2018

Since 1988, Chopard has been the historic partner and official timekeeper of the Mille Miglia, the legendary classic car event. From May 16th to 19th 2018, Chopard celebrated it’s 30th partnership with the Mille Miglia. The race saw 440 teams competing over a distance of one thousand miles (around 1,600km) on a historic route that runs from Brescia to Rome and back via Tuscany. This competitive event is only open to cars of the type that took part in the great race between the years 1927 and 1957. Loyal to this tradition that began 30 years ago in 1988, Karl-Friedrich Scheufele, Chopard co-president and a passionate driver, participated alongside his long-lasting friend and racing legend Jacky Ickx. Several friends of the brands attended the race: Famous American actor Adrian Brody partnered the Porsche driver Timo Bernhard. Albert Carreras son of the famous tenor José Carreras, went to the starting line with his friend Jordi Pascual. In total, Chopard took no fewer than five cars to the starting line. The Maison presented during this race different Mille Miglia watch models: the Mille Miglia 2018 Race Edition, the Mille Miglia Racing Colours and the Mille Miglia GTS Power Control Grigio Speciale.