Encouraged by the excellent response from the markets, customers and media at this year’s Baselworld, the leadership at DOXA Watches is shifting the brand's international redeployment into high gear.
DOXA Watches, based in Biel in the Canton of Berne, Switzerland, is a 100% subsidiary of Walca Group, an industrial company owned for more than 40 years by the Swiss Jenny family. Walca Group specializes in the development and manufacture of private label Swiss Made watches.
As part of the first stage of the relaunch, all DOXA brand activities are now fully managed from Switzerland, which will enable a more streamlined, consistent and rapid reorganization process.
With regard to distribution, all markets, without exception, will operate and grow under the direct responsibility of the General Management in Switzerland, which will ensure consistency and cohesiveness across all activities. The brand’s presence in the United States, historically a key market, will be significantly reinforced with the opening of a North American (Canada and USA) subsidiary in Boca Raton, Florida, and the recruitment of a team entirely dedicated to the brand.
Elsewhere in the world, the brand is established in Hong Kong and China, as well as in Central Europe, Poland, Romania, Bulgaria and Hungary, and its strong presence in these markets will enable DOXA to further capitalize on what’s been achieved so far.
DOXA Watches also plans to reinforce its position with a dedicated organization in Germany to facilitate direct access to European customers. The Swiss domestic market will naturally also benefit from a strengthened distribution structure.
With regard to collections, the massive success of the new products launched at Baselworld 2019 has accelerated a major overhaul in recent months. Streamlining the collections, reducing the number of references, delving deeper into the brand's DNA and focusing on the legendary SUB concept, have been the focus of DOXA Watches’ development team.
