What are your brand’s “star” novelties for the SIHH 2016?
We celebrate the 85th anniversary of the iconic watch, the Reverso. In 2016 we introduce three stylistic expressions – Reverso Classic, Reverso Tribute for men and Reverso One for women – with their own distinct worlds and aspirations. The star model of SIHH is the Reverso Tribute Gyrotourbillon, a new spectacular tourbillon design in a movement embellished with engraving and guilloche motif.
What are the foreseen trends and directions with watches in 2016?
Classic, understated watches, preferably in discreet materials such as platinum, white gold or steel. Fundamentally, customers are looking for an exclusive, surprising and timeless object. These elements may be expressed through a vintage-inspired dial, colourful dials revealed only on demand, a case with an iconic design such as Reverso, a discreet function such as the True Second function of the Geophysic watch, as well as through useful functions that are both more ergonomic and expressed in an artistic manner. Greater attention is also paid to reliability and quality so as to be able to enjoy the watch on a daily basis and over the long term.
When would we expect the SIHH novelties to be available at boutiques and POS in the Middle East?
We plan to unveil some of the 2016 novelties at the Doha Jewellery and Watches Exhibition which is an important event for the Middle East taking place in February. Following the Doha Exhibition, novelties will arrive in our network gradually from April onwards. One must remember that we produce all our timepieces in-house at our Manufacture which explains why not all models can arrive in the markets at the same time.
How is your brand faring in the Middle East?
As the local knowledge and appreciation for fine watchmaking increases, so does the brand awareness and customer base of Jaeger-LeCoultre in the Middle East
