The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S. market, at events organized by the American company. These include the prestigious COUTURE show and the soon-to-be-launched PREMIER show, both taking place in Las Vegas during the Jewellery Market Week at the end of May and in early June.
The new agreement is part of IEG’s long-term strategy to broaden its foothold in the United States, which by itself represents more than 43% of the world's total trade show market. As a leading trade fair organizer in Italy, the Italian Exhibition Group is already one of the world’s leading jewellery show operators. Its flagship VICENZAORO system has an international presence, organising Italy’s leading jewellery trade shows, as well as events in the United States, India, Hong Kong and the UAE, where the VOD Dubai International Jewellery Show has established its position as the key springboard to the Middle East and North Africa, as well as Central Asia and India.
