LVMH set to launch E-Commerce Site for All Brands.

LVMH to launch an e-commerce site this May to sell not only its own brands but other non-LVMH products as well. 

According to a report from the Financial Times, The website will offer not only brands from LVMH’s own stable the company owns Bulgari, TAG Heuer and Hublot, among others but also non-LVMH brands, making it competition for other online luxury websites such as Net-a-Porter and Farfetch. The luxury goods company plans to launch a website in May branded as Le Bon Marché, which is the department store that the company acquired in 1984.

The Financial Times story also noted that the move would be the first from the luxury goods company since it hired Ian Rogers from Apple as chief digital officer in 2015.