Montblanc transformed the Limonaia Corsini and its surroundings into a dynamic destination for the launch of its brand new #MY4810 luggage collection. Artists took over the Florentine location usually linked to history and transformed it into an urban hub, creating the unexpected. The space featured skateboarders, graffiti artists and DJs, leading to a world of diverse cultural clashes. Actor Adrien Brody, models Toni Garrn and Winnie Harlow, American dancer Eric Underwood, DJ Tinie Tempah – who gave a special music performance throughout the evening – as well as influencers Carlo Sestini, Horacio Pancheri, Gabriele Esposito and Jason Day, joined Montblanc CEO Nicolas Baretzki for a party in the historic Limonaia to celebrate the launch of #MY4810.
