Independent Swiss watch company Oris announced the opening of the stylish new Oris Boutique, Zurich.
The innovative, lively space on Zurich’s fashionable Rennweg is set over two floors, covering 110m2. The ground floor will be devoted to retail and will offer visitors an immersive Oris experience, transporting them to the beautiful Waldenburg Valley and the Swiss town of Hölstein, where Oris has been making watches since 1904. The first floor will be an area especially reserved for events hosted by Oris for VIP customers and press.
The new boutique also includes the Oris Bar and Oris Lounge concepts, where customers will be invited to relax, enjoy a freshly roasted cup of coffee, or an Oris Beer or Oris Gin, and to look at the Oris collection at their leisure in calm, stylish surroundings away from the busy street outside.