The Italian luxury hypercar manufacturer Pagani Automobili extends its presence in the Middle East, with the New Brand Office in Dubai. It is the first personalization studio in the region and offers an immersive brand experience.
Located in the Dubai Design District, home to leading hi-tech companies, designers and luxury brands, this unique space features the handcrafted signature Pagani furniture and details and makes the personal commissioning that define the Pagani brand even more immersive and special.
Pagani customers are able to experience a wide selection of exclusive materials, colors, trims and fabrics that can be used on Pagani cars, cocooned in a quintessential Italian atmosphere where the aroma of the most exclusive Pagani leather will be mixed with that of coffee blends of a typical Italian espresso.
The experience is completed by the latest state-of-the-art digital visualization tools, that allow customers to visualize in real-time their very own specification. Pagani product experts will guide the client through this unique journey and support him with their deep knowledge about the Pagani products.
On the occasion of the Dubai office official opening, the local audience will be able to see the new limited edition Pagani Huayra Roadster BC for the first time.
