Rolex announces that it will be sponsoring the 89th Academy Awards for the very first time. Broadcast to be live on Oscars, on 26 February 2017 on the ABC Television Network. For the second consecutive year, Rolex will also be Exclusive Sponsor of the Oscars Greenroom. For decades, Rolex has been linked to the magical and wondrous world of cinema: from its presence in legendary films to its support for young film-makers through its philanthropic program, the Rolex Mentor and Protégé Arts Initiative.
