Smartwatch Shipments Overtake Swiss Watch Shipments in Q4 2015

01 Mar, 2016
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Global smartwatch shipments overtook Swiss watch shipments for the first time in the fourth quarter of 2015. Smartwatch shipments grew to 8.1 million units in Q4 2015, while Swiss watch shipments declined 4.8% to 7.9 million units. It is the first time ever that smartwatches have outshipped Swiss watches on a global basis according to research and consulting firm Strategy Analytics.