In 1972, Gucci, the renowned name in the fashion and fine accessories world, launched the concept of Fashion Watches. It succeeded in embedding the watches with symbols and motifs coming from the Fashion aesthetic. Thus, offering the best and most distinctive and desirable fashion watches.

Established in 1921, the Florentine House benefited from its worldwide fame and the uniqueness and quality of its products as well as the craftsmanship featured in every collection categories.

A few years ago, Gucci entered a new stage of evolution in which all of its creations, including the watches, gained a strong identity. This metamorphosis coming from the bold and disruptive creativity of Alessandro Michele’s Universe was applied also to timepieces. They mirror the Gucci fashion collections and showcase many of the same themes and symbols; the House Web pattern, the GG Canvas and decorative motifs such as exotic animals and floral design.

For a watch to be categorized as a fashion accessory it must reflect modern trends and show a high level of creativity – simply bearing the name of a leading brand is not enough. This is why Gucci Timepieces echo many of the House’s most popular and recognizable patterns.
Over the years, Gucci Timepieces for men have become more and more appreciated and sought after. This year, the Brand has enriched its collections, proposing new GMT automatic models for men to the Eryx new line and has introduced a beautiful selection of G-Timeless Garden Le Marché Des Merveilles watches. This collection includes mysterious pieces that bring together bold colors, animal motifs -such as the bee, the butterfly or the Kingsnake- and attractive colorful straps.

Highlights include also the gemstone-embellished Secret Watch, the Gucci collection -that can be wore on the wrist, or as a necklace- and more classical pieces, including the G-Timeless with metallic animal-like shapes and the new additions to the G-Frame line.