Bulgari LVMH Watch Week: Time is Gold

Eternal and precious, gold has been a hallmark element of Bulgari since the Art Deco era, intricately woven into the fabric of its audacious horological narrative. At LVMH Watch Week 2024, the radiant glow of this exquisite metal elevates the daring classicism of Bulgari Bulgari, reveals the jeweled splendor of Lucea, and infuses the revolutionary elegance of Octo Finissimo with a singular grace.

“The greatest challenge is to give shape to an emotion,” Jean-Christophe Babin, CEO of Bulgari, reveals in ‘Bulgari Beyond Time’, “especially when that emotion is measured in time.” In the quest to capture timelessness, is there any substance that surpasses gold – so precious, mystical, and legendary – in its embodiment of eternal elegance? As an allegory of the sun, gold resonates with timeless splendor and warmth, symbolizing both the enduring luminance and the rich legacy of civilizations that have long cherished its radiant allure – an ideal conduit for the horological emotions crafted by the daring Roman Maison.