Dior relaunches Chiffre Rouge

Twenty years after its first launch, the Chiffre Rouge collection is born enjoying a renaissance, reinvented through eight new models* featuring some of the House’s most iconic codes; details chosen for their elegance and couture aesthetic.

Between tradition and metamorphosis, the bold singularity of this exceptional watch is reaffirmed by its architectural asymmetry – the case revealing a subtly enlarged and tapered side –, its red crown and matching hands swirl in a mesmerizing ballet. The˝color of life˝ in the words of the founding-couturier, a hue of the most intense character, is a unique signature.

Monsieur Dior’s favorite number, eight, also emblemizes this creation; it is the only numeral in the date display to be highlighted by the vibrant shade, like a marvelous lucky charm that reappears every month.

Revisited with a modern edge, these extraordinary timepieces are now adorned with the lines of cannage, an eternal symbol of Dior. Engraved with infinite precision and delicacy, the sumptuous, micro-textured graphics magnify the dial and oscillating weight.