Louis Erard x Konstantin Chaykin Unveil the Unfrogettable: A Whimsical Twist on Time

Louis Erard and Konstantin Chaykin return with the playful yet masterful Unfrogettable, a watch that twists tradition and leaps over convention. Inspired by Slavic myth, the Frog Princess dons samurai armor and comes alive in a fully reworked Swiss Jura case. The iconic Louis Erard regulator display is flipped horizontally: hours at 9 o’clock, seconds at 3 o’clock, with an arrow-shaped minutes hand at the center. As time passes, the pupils spin, animating the dial. With violet or forest green grained bases, matching lacquered nostrils, and a dual-tone minutes ring, this creation blends whimsical storytelling with precision and technical mastery.