Swiss Haute Horlogerie Manufacture Audemars Piguet celebrated the launch of its new collection Code 11.59, the first totaly new collection to be launched by the brand in 20 years.
120 guests, including Chinese pop singer Lu Han and artist Quayola were invited to Le Brassus for an immersive journey into the universe of Code 11.59 by Audemars Piguet, its history and features.
The new Code 11.59 includes 13 new references, 6 news models, 3 new calibres including an in-house integrated chronograph.
For François-Henry Bennahmias, Audemars Piguet’s Chief Executive Officer, Code 11.59 by Audemars Piguet is before all a human story: “This collection demanded new tools, skills and techniques to reach an exceptional degree of technical and aesthetic complexity. It tells about human challenges and the passionate stories of the dedicated watchmakers who dared to follow their convictions, joined forces and persevered, always pushing their own limits.”
The collection’s name codes the following:
•Challenge -Challenge the limits of craftsmanship
•Own – Our roots and legacy
•Dare – To follow firm convictions
•Evolve – Never stand still
•11.59 – The last minute before a new day
All models come in a versatile 41mm diameter 18 karat gold cases and looks bigger with its large dial opening.