Driven by this avant‑garde spirit, Roger Dubuis launched its Excalibur Spider Carbon3 during the fourth edition of the Dubai Watch Week.
Co-hosted by Ahmed Seddiqi & Sons and Roger Dubuis, VIP guests, media, and friends of the Maison spent an evening immersed in the brand’s daring attitude and distinctive aesthetic. Bringing the Excalibur Spider Carbon3 to life, ASHEKMAN, an Arabic Calligraffiti Street Art Group, created a live mural with bold strokes juxtaposed with poetic storytelling. ASHEKMAN are recognized for its mission to revive the Arabic culture in an urban context, resonating with the Roger Dubuis’ philosophy of merging heritage and avant-garde design.
Roger Dubuis is renowned for its penchant for pushing technological and aesthetic limits to breaking point. This unleashed creativity inevitably shatters all known codes, unfailingly bringing disruptive design to highly technical timepieces designed for an exclusive tribe in search of extremes and nurturing a desire to stand out.
