TAG Heuer celebrated the unveiling of the fourth timepiece in the Monaco Through Time saga in the Gallery of Horyuji Treasures at the Tokyo National Museum in Japan. Celebrated for its daring contemporary design combining beauty and functionality, Japan was an ideal place to honour the legendary Monaco and the bold design that has set it apart from all others for half a century.
The event kicked off with a stunning drone performance in front of the museum. The drones were equipped with 6,000 LED lights that lit up to represent the design of the Monaco’s flange. The animation reflected the ‘00s style of this anniversary edition bringing together the contemporary architecture of the venue and the timelessness of the renowned Monaco timepiece.
In the gallery, guests could admire heritage pieces, novelties and the previous three editions of the Monaco anniversary collection. DJ FPM set the mood throughout the cocktail party with his unique style and throwback tunes from the early 2000s.
Visitors of the TAG Heuer Omotesando Boutique in Tokyo can take a journey through the brand’s history, exploring famous and rare pieces from TAG Heuer’s museum as well as a tributes to TAG Heuer’s involvement in motor racing and the iconic Monaco.